Good News! Free Shipping with $100 Orders.


Whether you’re a cat eye kind of girl, pin-up lover or simple-is-best gal, 100% Pure has the eye makeup for you. Not only will our line help you create your perfect eye defining look, but it’ll also nourish your skin with its vitamin-rich ingredients.

Be sure to keep a look out in the 100 percent pure eye makeup collection for our fruit pigmented eyeshadows, creamy long lasting eyeliners and non-irritating mascaras. These’ll easily carry you all day with no smudges!

100% Pure stocks the most natural, healthy and organic line of eye makeup. Shop our full range now and enjoy free shipping with no minimum!

49 left!

100% Pure Dual Pencil Sharpener

34 left!

Blackest Creamy Long Last Liner

47 left!

Bright Eyes Creamy Long Last Liner

33 left!

Dark Cacao Creamy Long Last Liner

9 left!
7 left!
8 left!

Fruit Pigmented Eye Shadow: Gilded

18 left!
9 left!

Fruit Pigmented Eye Shadow: Quartz

37 left!
39 left!
49 left!
48 left!

Fruit Pigmented Mascara: Maracuja

40 left!

Royal Creamy Long Last Liner