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Whether you’re a cat eye kind of girl, pin-up lover or simple-is-best gal, 100% Pure has the eye makeup for you. Not only will our line help you create your perfect eye defining look, but it’ll also nourish your skin with its vitamin-rich ingredients.

Be sure to keep a look out in the 100 percent pure eye makeup collection for our fruit pigmented eyeshadows, creamy long lasting eyeliners and non-irritating mascaras. These’ll easily carry you all day with no smudges!

100% Pure stocks the most natural, healthy and organic line of eye makeup. Shop our full range now and enjoy free shipping with no minimum!

100% Pure Dual Pencil Sharpener


Blackest Creamy Long Last Liner


Bright Eyes Creamy Long Last Liner


Dark Cacao Creamy Long Last Liner


Fruit Pigmented Mascara: Maracuja


Royal Creamy Long Last Liner